Pavlov's Togs opened its first storefront at 77 Saranac Ave. in 1997. Initially primarily a contract custom screenprinting shop, original designs were gradually added to the mix as the business grew and moved to progressively stronger retail locations (1207 Hertel Ave., 567 Elmwood Ave. and, finally, the current location at 734 Elmwood Ave.). Throughout this time over 70 designs have been offered, some enjoying robust success, others destined for hasty retirement. Every image has been (and continues to be) designed and hand printed by owner/founder Thomas Rooney (that's me). The images fall into two basic catagories: those that celebrate our fair city of Buffalo (known creatively as "Buffalo Designs") and other sundry designs that are lumped into the Happy Genius family. The people of Buffalo have given Pavlov's Togs (and me) much support and encouragement over the years. I hope you enjoy your visit. Thanks!

-Thomas Rooney